Questions

FSHNiSTA is a fashion and beauty platform built around the person rather than the catalogue. One platform connects members, creators, brands, retailers, designers, stylists, photographers, models and beauty professionals.

Everything starts from your measured Digital Twin. The garment, the designer, the salon and the stylist are all applied to you, instead of you searching through them.

Neither, on its own. FSHNiSTA has commerce, discovery and community in one place, but it is not a marketplace bolted to a feed.

A marketplace connects buyers and sellers. A social network connects people for content. FSHNiSTA connects everyone in fashion through one shared identity: the Digital Twin.

Closed test flight. We are onboarding a carefully selected group of early members, reviewing applications manually, and admitting people in cohorts. This is deliberate. The decisions made on a platform in its first weeks become structural, and we want the right people making them with us.

The platform is functional, not a mockup. The Digital Twin works. The Storefront module is live. Booking Manager is available. What you are joining is a working product in its earliest public phase.

During the test flight phase, access is free for approved members. The full pricing structure for each user type will be published ahead of the public launch.

What you pay to sell is already published and does not move: ten percent of an order, all-in, with card processing coming out of our share. Booking is ten percent once, on the first booking of a client we introduced, with a EUR 2 floor and a EUR 25 cap. Member pricing will be confirmed before we open to the public.

Your Digital Twin is a persistent, measured representation of you. It carries your measurements, your style preferences, your saved Looks and your sizes across the whole platform.

Your Twin learns from what you tell it and what you do: the garments you see on it, the Looks you save, the styles you engage with. Over time it gets sharper about what fits you and what suits you.

No. Your Twin is built from information you provide, such as measurements, style preferences and body shape, and from what you do on the platform. No scanner, no special hardware.

Accuracy improves as you use it. Start with your basic measurements and style profile. Every fitting on your Twin, every saved Look and every purchase sharpens it.

Only with your explicit permission. Brands can see aggregated, anonymised data about the types of Twin profiles engaging with their products. That is the intelligence they use for design and marketing decisions.

Your individual Twin data, your specific measurements, your personal style history, is yours. You control what is shared, with whom, and whether your data contributes to any aggregate. We do not share or sell individual Twin profiles.

When you open a garment on FSHNiSTA, it is shown on your Digital Twin using your actual measurements. The result reflects how the garment sits on your body, not on a sample-size model.

The precision depends on how complete your Twin is. The more your Twin carries, the closer the result.

Any product that has been set up for Twin integration by its brand. During the test flight phase, integration depth varies by brand.

Coverage will be uneven early on, and we would rather tell you that than let you find out on a product page.

That is the point of it, but we are not going to quote you a number we have not measured. Nobody has been let onto the platform yet, so any figure we published today would be borrowed from somebody else's study.

The reasoning is straightforward: a member who has seen a garment on their own proportions is buying with better information than one guessing from a sample-size photograph. We will publish our own figures once we have them.

By selling and by being booked. A Storefront sells your own pieces and settles to your own account. Booking Manager takes appointments and deposits. Map Discovery puts you where people are looking. Those are the three, and they are the three that exist.

Deeper analytics are on the roadmap rather than in your hands today, and we would rather say so than describe a dashboard you cannot open.

No. There is no threshold. Creator tools are designed to be valuable from day one, before you have any audience at all.

The tools are the same whether a hundred people are Looking at you or a hundred thousand. What scales with your audience is your reach, not your access.

Yes. If you have your own line, whether clothing, accessories or prints, you can list it, manage inventory, and sell it directly from your Storefront. The money settles to your own account.

Storefront availability is being rolled out progressively through the test flight phase.

Brands on FSHNiSTA discover creators whose audience genuinely matches their products, including creators already wearing them organically.

You are not cold-pitching. Brands that fit your audience find you on real signal, not on follower counts.

Brand access is currently by application during the test flight phase. Apply via the waitlist and specify that you are a brand. We are onboarding brands progressively and prioritising those with catalogue depth and a commitment to Twin integration.

For brands that want to integrate their existing commerce stack, the B2B API is available to verified partners.

No. The platform is built to serve independent designers and labels as much as established brands. In fact, the intelligence tools are arguably more valuable for smaller brands who cannot afford to run expensive research programmes. FSHNiSTA gives them data about their actual customer that was previously only available to brands with large analytics budgets.

Yes. The FSHNiSTA B2B API supports inventory sync, product listing management, analytics data pull, and Twin session integration. It is in private beta. Talk to us if you want sandbox access.

The Booking Manager lets you set your availability, define your services and pricing, collect deposits, manage appointments, and send automated reminders. All from within FSHNiSTA. Clients find you through your portfolio or through the Map Discovery module and can book directly without leaving the platform.

It is built specifically for fashion professionals: session types, location, travel fees, and cancellation policies are all configurable.

Map Discovery shows members nearby stylists, photographers, beauty professionals, and stores in their area. When a member searches for a stylist near them or browses what is available locally, your profile appears if you have Map visibility enabled.

Unlike generic directory listings, your Map profile on FSHNiSTA shows your actual portfolio, your real booking availability, your service rates, and your Twin data. A client decides whether you are the right fit before they even make contact.

Account data (name, email, profile), Twin data (measurements, style preferences, activity history), commerce data (purchases, cart history), and platform usage data (what you interact with and when). The full list is in our Privacy Notice.

FSHNiSTA is based in the EU and operates under GDPR. You have the right to access, export, correct, and delete your data at any time from your account settings.

No. FSHNiSTA does not sell individual member data to advertisers or third parties. The platform does not run advertising in the traditional sense. Revenue comes from platform subscriptions, transaction fees on commerce, and API access fees. Not from data monetisation.

Brands on the platform receive aggregated, anonymised audience intelligence. Not individual profiles. Not your name, your measurements, or your personal history.

Yes. You can request account and data deletion at any time by contacting legal@fshnista.com. Under GDPR you have the right to erasure and we process deletion requests within 30 days. Your Twin data, your activity history, and your profile are removed from our systems.

Note that transaction records may be retained for the legally required period for financial compliance purposes, separate from your profile data.

Join the waitlist at fshnista.com/waitlist. Tell us who you are and how you plan to use the platform. We review applications manually and admit members in cohorts. There is no automated queue system.

Being specific about your use case and your role in fashion significantly improves your chances of early admission. We are looking for people who will actually use and shape the platform, not passive sign-ups.

We do not operate a first-in-first-out queue. Admission is based on the mix of member types we need in each cohort, the quality of the application, and the bandwidth to properly onboard new members.

Timelines vary. Some applicants are admitted within days. Others wait weeks while we build toward the right cohort composition. You will receive an email when your application is reviewed either way.

We have not announced a public launch date. The test flight phase will continue until the platform is ready for scale. And that decision is driven by product quality and community health, not a calendar target.

Follow the Newsroom and The Build for updates as we progress toward launch. Test flight members will receive advance notice before anything goes public.