Press & Media

Media
Kit.

Everything you need to cover FSHNiSTA. Brand assets, company facts, press-ready copy, and a direct line to our press team. No forms, no walls.

Updated June 2026
Download full kit

FSHNiSTA is the operating system for the global fashion industry. Where digital identity, AI, and fashion commerce converge.

Built in Vienna and designed for the world, FSHNiSTA brings together consumers, creators, brands, retailers, and every creative professional in fashion under one unified platform. The Digital Twin sits at the centre, a persistent, intelligent fashion identity that powers virtual try-on, AI styling, and seamless discovery across the entire ecosystem.

FSHNiSTA is not a marketplace. It is not a social network. It is the infrastructure layer that every player in fashion has been missing, and the first platform built to serve all of them simultaneously.

Press-ready boilerplate

FSHNiSTA is the world's first AI-native, unified platform for the fashion industry. Founded in Vienna, Austria, FSHNiSTA connects consumers, creators, brands, designers, stylists, models, photographers, and beauty professionals through a single intelligent platform spanning digital identity, virtual try-on, creator commerce, and smart retail. The company is currently in closed test flight ahead of a public launch.

2024
Founded
Vienna,
Headquarters
Austria, EU
10+
User types
served
AI-native
Platform architecture
from day one
GmbH
Legal entity
FSHNiSTA GmbH
EU+
Target markets
Global expansion
Beta
Current stage
Closed test flight
4T
Global fashion
industry value
FSHNiSTA wordmark dark
Wordmark — Dark
For use on dark backgrounds · SVG + PNG
FSHNiSTA wordmark light
Wordmark — Light
For use on light backgrounds · SVG + PNG
FSHNiSTA wordmark purple
Wordmark — Purple
Brand gradient variant · SVG + PNG
FSHNiSTA F-mark icon
F-Mark Icon
Standalone icon for avatars and small formats · PNG
FSHNiSTA brand tag white
Brand Tag — White
Animated tag lockup with tagline · SVG + PNG
FSHNiSTA brand tag dark
Brand Tag — Dark
For use on light backgrounds · SVG + PNG
Copy hex
Brand Purple
#7C1CE1
Copy hex
Accent Bright
#9D4EEC
Copy hex
Background
#0B0910
Copy hex
Off-White Lavender
#F0EDF8
Copy hex
White
#FFFFFF
Aa
Primary — Geist
Used for UI, headlines, body copy
Weights: 300, 400, 500, 600, 700
Google Fonts · Free
Aa
Editorial — Instrument Serif
Used for editorial headlines and pull quotes
Weights: 400 (regular, italic)
Google Fonts · Free
Aa
Mono — Geist Mono
Used for labels, data, meta information
Weights: 300, 400, 500
Google Fonts · Free

Talk to our
press team.

For interviews, editorial features, partnership announcements, and any press or media inquiry. We respond within 24 hours on business days.

Press contact
FSHNiSTA Press
Media & Communications
press@fshnista.com
Responds within 24 hours · Vienna, CET